Cell Phones & Luxury Brands
Some years ago, mobile phone manufacturers and various consumer industries to try to luxury brands, more and more mobile phones have "brands" of the tattoo, and in the domestic mobile phone market, has set off a trend. Mobile phones and luxury fields, fusion, have gradually multiplied into a new class of mobile phones, they are not proud of the function, the top configuration, but sky-high price simply to sell the other two brands.
When in 2006, LG and Italian fashion world's top luxury brand Prada co-Mobile, most recently with top international luxury brand, "Versace" jointly launched a luxury mobile phone Versace Unique; in 2008, when Samsung is also the world's top fashion brand Armani phone collaboration product that until now have been out of the three; of course, Motorola and D & G, Nokia and Versace, etc..
Such cooperation has not uncommon, these well-known mobile phone manufacturers and vendors after the luxury goods, such mobile phones and other digital electronic products and luxury goods industry collaborative approach not only increased their mutual influence in different areas, but also each other's reputation by increasing own brand connotation. And through new areas of development, for building a stronger brand.
Perhaps a decade ago, China still can not tolerate people in public places "was rich", but now, Chinese consumers have been able to boldly show off their clothing brand, and its own high-end mobile phones being used. Thus, Versace, D & G, Gucci and other brands in the domestic first-tier cities began to take root sprout; then your phone can also be found in favor of their Chinese consumers.
In view of this, many well-known brands and international luxury brands sprouted out of the idea of cooperation. However, both as a leader within the industry, choose partners must not be smashed when their signs. Therefore, in the two-brand mobile phones, we have never seen "a small brands big brand" the portfolio. They are always "strong combination," Nokia and Versace, Motorola and D & G, a second attempt by the results obtained always hot, hot again.
Recently, rumors, domestic mobile phone manufacturers, Daniel Cool will also carry out cross-border cooperation with Dunhill, a luxury for the domestic mobile phone and the first collaboration foreshadowed is estimated that there will be greater cooperation. I speculate there will be two major directions of cooperation, one hardware direction, Dunhill Cool feature pages, perfect with Cool Dunhill innovative technology to create a concept-based mobile phone; Second, the direction of the mobile Internet, with the popularity of 3G and the development of mobile Internet, Dunhill Cool feature pages of the phone will not only be embedded in Dunhill's promotional materials, or even embedded in wap store, as long as a connection network can directly access the network Dunhill shop.
There was data show that a quarter of the current global luxury brand market in Japan, but the market is already close to saturation, and China to become Asia's best-Aspect of the luxury markets. The mobile phone manufacturers and luxury goods makers have two major elements of high technology and luxury, will be high-end consumers, so cooperation will reach a win-win situation.
When in 2006, LG and Italian fashion world's top luxury brand Prada co-Mobile, most recently with top international luxury brand, "Versace" jointly launched a luxury mobile phone Versace Unique; in 2008, when Samsung is also the world's top fashion brand Armani phone collaboration product that until now have been out of the three; of course, Motorola and D & G, Nokia and Versace, etc..
Such cooperation has not uncommon, these well-known mobile phone manufacturers and vendors after the luxury goods, such mobile phones and other digital electronic products and luxury goods industry collaborative approach not only increased their mutual influence in different areas, but also each other's reputation by increasing own brand connotation. And through new areas of development, for building a stronger brand.
Perhaps a decade ago, China still can not tolerate people in public places "was rich", but now, Chinese consumers have been able to boldly show off their clothing brand, and its own high-end mobile phones being used. Thus, Versace, D & G, Gucci and other brands in the domestic first-tier cities began to take root sprout; then your phone can also be found in favor of their Chinese consumers.
In view of this, many well-known brands and international luxury brands sprouted out of the idea of cooperation. However, both as a leader within the industry, choose partners must not be smashed when their signs. Therefore, in the two-brand mobile phones, we have never seen "a small brands big brand" the portfolio. They are always "strong combination," Nokia and Versace, Motorola and D & G, a second attempt by the results obtained always hot, hot again.
Recently, rumors, domestic mobile phone manufacturers, Daniel Cool will also carry out cross-border cooperation with Dunhill, a luxury for the domestic mobile phone and the first collaboration foreshadowed is estimated that there will be greater cooperation. I speculate there will be two major directions of cooperation, one hardware direction, Dunhill Cool feature pages, perfect with Cool Dunhill innovative technology to create a concept-based mobile phone; Second, the direction of the mobile Internet, with the popularity of 3G and the development of mobile Internet, Dunhill Cool feature pages of the phone will not only be embedded in Dunhill's promotional materials, or even embedded in wap store, as long as a connection network can directly access the network Dunhill shop.
There was data show that a quarter of the current global luxury brand market in Japan, but the market is already close to saturation, and China to become Asia's best-Aspect of the luxury markets. The mobile phone manufacturers and luxury goods makers have two major elements of high technology and luxury, will be high-end consumers, so cooperation will reach a win-win situation.
