China Unicom and iPhone

How iPhone arrival in China, is a suspense 3C industry, the largest one year. Yesterday, CBN reporter found iPhone version of emergence of China Unicom in Guangzhou. In the "3G Unicom Guangdong Business Office of Carrefour into" signing ceremony, CBN journalists not only to see the prototype model, but also learned from informed sources, China Unicom to spend 10 billion yuan were  Yuan to 2,000 yuan / unit from the United States Department of Apple's one-time purchase of five million WCDMA mobile phone standard iPhone. It should be noted that falling into the pockets of 10 billion yuan in cash, the Apple was down posture, change the business model in China, china cell phones not made into the requirements to Unicom. Prior to this, Apple carriers in cooperation with the States, the iPhone requires each user to contribute to the income of operators, Apple 20% ~ 30% of the share."Apple to enter the Chinese mobile phone, China Unicom to give up and end the sharing of the enormous sales and profit rates, it is the incredible thing!" To discuss cooperation with China Unicom's internal knowledge of Carrefour said to the CBN.  In fact, the foundry business, according to sources, an Apple phone in the bare-metal cost 1,000 yuan ~ 1100 yuan, 2,000 yuan for China Unicom underwriting, even if there are not into making money. Unicom breath and five million buyout iPhone, get iPhone in China for up to 3 years of exclusive marketing rights, in addition to its value higher than the 2G era of 3G mobile phone 3 to 4 times the fee income, more hope, attract Apple " fans "in order to expand China Unicom 3G subscribers.  Zhou, deputy general manager of Guangdong Unicom League revealed that the first version of iPhone Unicom will be in September in the Carrefour Unicom 3G high-quality business and part of the Office of the Office of the first to show self-employment. However,cheap mobile phones before the release, spokesman for Unicom to the CBN, said that up to now has not received Unicom has signed a definitive agreement with Apple's notice before signing the final agreement, everything is uncertain and can not comment on the news.  10 billion to develop five million customers Carrefour yesterday with the signing, is the first time in China Unicom retail supermarkets in the establishment of a comprehensive full-service terminal sales channels. Zhou said at the signing of UNITA during the CBN confirmed that China Unicom has agreed with the introduction of Apple's iPhone matters, the first version of iPhone Unicom will be listed in September. Guangdong Unicom individual customers more than the Department of Development Manager in the Southern kitchen CBN reporter further revealed that China Unicom end-to 2,000 yuan / Department of the purchase price of the stand-alone, one-time purchases of the iPhone mobile phone WCDMA standard 5000000, "100 billion yuan in loans currently has been falling into the hands of Apple's pocket. " Yu Tso said that the China Unicom mobile phone version of the market price of iPhone will not be much higher than the purchase price, tv cell phone"8G version priced around 2,400 yuan in, 16G version of the pricing is about 4800 yuan." Tariff rates with the existing standards of the other 3G cell phones, "but did not rule out a formal post-marketing, (Unicom) headquarters will be introduced to charge phone calls sent to the business, such as bundling."  So far, a number of hands-on training for the new machine the Unicom trial machine made version of iPhone to the hands of company employees, "from the Guangdong Unicom test situation, Unicom iPhone version of the network has not yet been detected such as technology problem." Said the South than lesion .

Apple to abandon the first time into  Unicom being "picked up a great deal"  Create a new business model Apple has always been strong, before the co-operation with operators, the majority of Apple's request to share with the iPhone price operators and customer service charges, divided into the proportion of up to 20% ~ 30%.  The same configuration of the iPhone model cell phone watchoperators in cooperation with foreign sales, the lowest price of only 99 U.S. dollars (in real-time exchange rate of 6.83, or about 676 yuan), high-capacity version of the price of 199 U.S. dollars (about 1359 yuan) and 299 U.S. dollars (about 2042 yuan); and a single mobile phone to buy iPhone, not the bare-metal access to the latest version of the iPhone 3GS example, the price is as high as 599 U.S. dollars (about 4091 yuan), and Nokia the market the most high-end N97 model basically the same as the listing price.  U.S. investment firm Sanford C. Bernstein analyst Toni(Toni Sacconaghi) report pointed out that despite Apple's iPhone mobile phone sales accounted for only 8% of the total market, but its profits accounted for 32 percent of the total market. In other words, Apple's share with the operators of the business model, has brought its largest source of profits.  But what surprised the industry is prepared, the co-operation with China Unicom, Apple has changed the global business model. Yesterday, Guangdong Unicom internal speaking on condition of anonymity informed sources revealed to the CBN, the introduction of China Unicom, iPhone, and Apple will not be divided.  Industry pointed out that this can be seen as Apple's compromise in the Chinese market, due to the huge market demand and the growing pressure of competition looming, Apple's entry into China has chosen to change his.  In fact, iPhone into China is difficult. In November 2007, China Mobile For the first time revealed that the introduction of iPhone news. Some media said that Apple was moving to China has made out a "purchase prices of 4,000 yuan, the listed charges customers to participate in the first three years are divided into" terms of cooperation, China Mobile, Apple can not accept being pushed around by the situation, in addition to their does not need rely on well-known to the iPhone user base expanded, the two sides and a loose shot. Subsequently, iPhone and experienced operator of China's three major internal communications major reorganization, a push into China pushed the timetable. But the beginning of the financial crisis engulfing the United States Apple's profits in the world, plus the Apple leader Steve Jobs suffered torture hormone disorders, loss of Apple's Steve Jobs will go in the company of the spread of panic.  "Apple to abandon the long-term profits into this model, instead of seeking to make quick money such changes, it is disturbed by the performance of Apple." Industry sources said.  The biggest competitors to withdraw from bid for China Mobile, iPhone, Apple supplier rising internal radical ideas, the introduction of iPhone in China Unicom's negotiating table, and gradually acquire the right to speak, and ultimately become a business model to break into Apple's telecommunications operator, iPhone is likely to be challenges of the new China Unicom and China Mobile, China Telecom's "killer" of weapons.  What can withstand the impact of parallel machines?  The potential for rolling iPhone revenue, Unicom everyone can not conceal his excitement.  South to the CBN more than focus the company's internal message describing the "post-iPhone era," a beautiful blueprint - 500 million mobile phones means that five million new users. CDMA3G current mobile phones more than 400 yuan / month fee of course, the iPhone will have a direct means to promote income Unicom calls steep 3 to 4 times the 40 percent increase in profit terms, with the iPhone is expected to close on the heels of China Unicom China Mobile, "Although the short term difficult to go beyond the competitors, but is already very close to the! "  However, in the face of the parallel proliferation of iPhone mobile phone market, China Unicom how to attract Chinese consumers to abandon the parallel hands of mobile phones, China Unicom is to switch to goods market?  South lesions more than that, this WCDMA standard mobile phone to the iPhone users to download some free services, and will open its section of the old ways to attract customers to buy, "the end of this month, 156 at the beginning of the paragraph No. Unicom also open to the 3G user the next paragraph 130, a href="http://www.epathchina.com/multifunction-cellphones-dual-sim-dual-standby-c-34_161.html">dual sim phones can also be directly converted to 3G customers. "  However, the industry pointed out that the iPhone halo boost China Unicom to attract 5 million new users access the "wishful thinking" how to fight, to fight the effects of how closely related to its hardware.

Posted by novaking at 2009年08月17日16:40
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